The College for Creative Studies ad campaign by Team Detroit

“College for Creative Studies’s (CCS’s) “PSA” campaign, launched in September, has recently gone viral with more than 1,000,000 hits and shares on various social networking and blogging sites including Facebook and Twitter. Created by advertising agency, Team Detroit (Dearborn, MI), the campaign loosely parodies popular anti‐drug campaigns from the 1980s and 90s. This light‐hearted approach is intended to help recruit potential students to CCS where they can choose from 12 BFA and 2 MFA degree granting majors and study in state‐of‐the‐art facilities right in the heart of Detroit.” — College for Creative Studies

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