Thank you for reading Jane Street Clayworks during 2012. You give meaning to what I do here and without you this blog would be a completely solo venture. While the numbers have yet to be crunched with Google Analytics, I’ll soon will be able to announce which posts were the year’s favorites. This will be helpful, as I want to know what you liked best during 2012, so I can tailor more coverage to your tastes. Speaking of which, we’ve entered our third year and it is my fond hope that you continue enjoying Jane Street Clayworks in 2013!
Over the year, I learned much more about social media and the upshot is that the blog went through a major transition. I created an Etsy shop, Facebook business page and connected them to my blog. I updated my LinkedIn page and connected it, too. The learning curve was very steep, at times, and it took me months of studying and experimenting. Thank goodness for YouTube and the Dummies books series! I don’t know what I would’ve done without them. Seminars through Small Business BC were invaluable and I have yet to implement everything I’ve learned. Of course, having a new iMac and Dragon voice dictation program makes all the difference, as well as switching to a vertical mouse, which is easy on the wrist. I began developing a new logo several months ago and will be completing work on it as soon as I’m up and running with my new Photoshop Elements program. I’m also test driving a new blog theme and my ‘identity package’ will be soon be complete and the look cohesive.
Blog content also went through transitions in 2012. The news agenda had been fairly regimented, with set coverage on specific days of the week. I changed that, dropped news and workshop coverage near the midpoint of the year. I will incorporate a new version of this later in the spring, maybe in a monthly format. Less locale coverage meant a broader appeal. Because I was distracted by getting up to speed with social media, I was not able to devote nearly as much time to blogging. There were times when I could only post a photo or re-post a favorite article run in the past. Now, I am back on task and must simply keep the plates spinning….
The year 2013 will bring many more changes. Last year, I ran some ideas past my “particular friends,” as Jane Austen would say, and they very much liked what these ideas. To start with, the blog jingle, “exploring ceramics and creativity” will be changed to reflect the makeover. For the duration, I will keep the name to Jane Street Clayworks because of the established of SEO connections.
Next, will be broadening of focus. Writing about ceramics, pottery and sculpture continues to delight and coverage of these areas won’t change. New areas of focus will include the following:
- fine craft — examples: master woodworkers, the origin of craft guilds, etc.
- fine art — examples: individual artists, styles, movements, and techniques
- writing — examples: specific authors, genres, pieces.
- social media — examples: experiential pieces, trends, relationship to art
- reviewing — art exhibitions, books, movies, etc.
- Science and philosophy will not be out of bounds, either.
In short, I will write about what appeals and continue to work with the foundation: ceramics. I’ll start slowly and will storyboard with you in mind at all times. The new focus won’t dominate the blog, so it will still be a recognizable and familiar resource. I have been itching to write about certain things, though, and will give myself leave to do it if I think it’ll interest you. I want to acquaint or reacquaint you with certain works. The first artist to be featured will be R.B. Kitaj, too little known and too little appreciated.
The year 2013 will be great fun at Jane Street Clayworks and you are all welcome to come on board because we’re about to embark on a most amazing journey! Happy New Year!!