“College for Creative Studies’s (CCS’s) “PSA” campaign, launched in September, has recently gone viral with more than 1,000,000 hits and shares on various social networking and blogging sites including Facebook and Twitter. Created by advertising agency, Team Detroit (Dearborn, MI), the campaign loosely parodies popular anti‐drug campaigns from the 1980s and 90s. This light‐hearted approach…

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